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ELECTRONICA 2026 · MUNICH

Four days in Munich. Hard to find? Not for us.

Thank you to every customer, partner, and new contact who visited Hall B5, Stand 578. Here is what our team heard on the floor, and how ASC Global helps manufacturers keep production running.

Our team on the market, in their own words

We asked our sales team at the stand what customers are facing right now and how ASC Global responds.

INSIDE STAND B5.578

Built for two kinds of conversations

Our 110 sqm, two-story stand gave every visitor a fast way in, and every customer a quiet place to plan.

Stand B5.578 from the hall aisle
Stand B5.578 from the hall aisleWide shot, both floors visible
The sourcing desk
The sourcing deskVisitor handing over a part number
Industrial MicroSD wall
Industrial MicroSD wallG2 wall with product tiers
Touch kiosks and LED fascia
Touch kiosks and LED fasciaGround-floor screens in use

Lab-tested and traceable
AS 6081 · AS 9120 · ISO 9001
2,000+ manufacturers and suppliers
9 offices worldwide
FROM OUR TEAM ON THE FLOOR

What we heard in Munich

The same four pressures came up in almost every conversation with Tier 1 and Tier 2 manufacturers, EMS providers, and OEMs.

Longer lead timesQuotes keep stretching, and dates move after the order is placed.
Allocation without warningMemory and MLCC capacitors are hit first. Buying direct no longer guarantees stock.
TariffsLanded costs change from one quarter to the next.
Counterfeit riskIt rises every time a buyer has to look outside their usual channel.

The market is extremely volatile at the moment. Lead times are getting longer, and allocations are hitting without warning.

{Rep name}, {Title}, ASC Global

The trend that will have the biggest impact on manufacturers over the next three to five years is allocation of stock.

{Rep name}, {Title}, ASC Global

HOW ASC GLOBAL HELPS

Three ways we solve a shortage

We are a manufacturer and a global distributor with open-market sourcing reach. When one route closes, we take the next one.

1

Find the stock

Our network of 2,000+ manufacturers and suppliers, built over nearly 30 years, finds available inventory and offers direct stock.

2

Qualify an alternative

If the original part is out of reach, we propose a matching alternative and support your engineers through sign-off before anything ships.

3

Build a drop-in replacement

For memory, MLCCs, and other constrained lines, we manufacture drop-in replacements under the ASC brand through established partners.

AT THE STAND

Products and sessions

Visitors explored our industrial MicroSD line along with our components, MRO, and industrial automation offering.

Commercial MicroSDIndustrial MicroSDSLC and high enduranceCustom SSDs
FREE · ELECTRONICA EDITION

Q4 2026 Market Report: Where Supply Is Tightest

Lead times, price trends, allocation, and end-of-life notices across six component categories.

Get the free report

MicroSD product tiers
MicroSD product tiersClose-up of the display
Ground-floor talk
Ground-floor talkSpeaker with audience
The Q4 2026 Market Report
The Q4 2026 Market ReportPrinted copies at the stand

CUSTOMER STORY

From a memory shortage to a full year of supply

THE PROBLEMThe price of a key memory part was pricing the customer's product out of its market, and delivery dates kept slipping.
WHAT WE DIDWe assessed the materials and built an ASC drop-in replacement with our partners in Taiwan and China, then sent free samples.
THE RESULTIt outperformed the original in their application. They ordered a full year of supply and now control their BOM.

We sent free samples. Their engineers reviewed the goods, and after full agreement, they were ready to place a whole year's worth of supply.

{Rep name}, {Title}, ASC Global

FOR OUR CURRENT CUSTOMERS

Your follow-up is on its way

Your account manager will follow up this week on every open requirement and part number you shared with us in Munich.

Florida Experience drawIf you held a qualified meeting with us at the show, look for your entry confirmation by email. We will notify the winner by November 30. Official rules apply.

Contact your account manager

FOR NEW CONTACTS

Welcome. Start with a part number.

Spot buys, end-of-life parts, matching alternatives, and long-term supply programs all start the same way. Tell us what you need, and we will reply with availability, alternatives, and next steps. Free samples are available for qualified replacements.

Send your part numbers

Missed us in Munich? Send us your hardest-to-find parts.

Our sourcing team replies with availability, alternatives, and next steps.

Request a quoteBook a call

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